Spotlight on Marty Lurie, KNBR’s Giants Program Host


Roberts Electric has been advertising on Marty Lurie’s weekend program on KNBR for years; like us, Marty loves baseball and is a student of the game

Roberts Electric has been advertising on Marty Lurie’s weekend radio program on KNBR/680, the home of Giants baseball, for the last few years. When our customers mention that they’ve heard the ad, they invariably launch into a conversation about how much they love Marty’s show.

A student of the game

Everyone loves listening to Marty because he knows so much about the game—the stats, the history and the legends—but there’s an intangible element that transcends the numbers. People love listening to Marty because like them, he loves baseball.

There is a huge element of nostalgia associated with baseball; it’s so much more than a ball, a bat and a diamond, and Marty brings it all to life. He’s done more than 5,000 interviews over the course of his career.

Unlike a lot of sportscasters, Marty is refreshingly noncombative. His callers invariably start each call with “Hi, Marty, I love your show,” and while Marty keeps the calls moving along, he respects each caller and is interested in what each has to say because many of these longtime fans are, like Marty himself, students of the game—always looking forward to the next game, the next series, the next draft, spring training and the promise of a fresh new season.

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