Brilliant Earth | Palo Alto
Brilliant Earth is a jewelry store that’s doing something a little different. They make and sell beautiful diamonds that are created in labs. The jeweler also sources its diamonds from ethical and environmentally responsible origins, focusing on diamonds that are “Conflict Free”–they don’t support wars. To that end, Brilliant Earth no longer sources diamonds from Russia. Less than 1% of the world’s diamonds meet their “Beyond Conflict Free™” standard.
Brilliant Earth encourages appointments, and there are numerous places on their website to book an in-person or virtual customized appointment. They’re eager to start building relationships with their customers.