In The News

Roberts Electric Newsletter, December 2017: Happy Holidays; Martin Ortega, Lumiere Electric, Joins the RECO Team 

roberts electric newsletter december 2017 (pdf)

This has been a challenging but rewarding year for RECO. We’ve been fortunate to be involved in some high-profile commercial projects, including Concord’s Whole Foods 365 and Amazon Books in Walnut Creek. We partnered with Buestad Construction to complete an extensive remodel of the largest estate in Alameda. We rewired the entire estate, carefully retaining the traditional aesthetic of the lovely old home.

RECO partnered with Buestad Construction on an extensive Alameda estate remodel

We were delighted to be named to San Francisco Business Times’s annual list of the Top 20 Bay Area Electrical Contractors for 2017–the seventh time in ten years that we’ve made this prestigious list.

Look for changes in the New Year. We’re excited to announce that Martin Ortega, of Lumiere Electric, will be joining the RECO team. He will be responsible for managing and growing our Residential Division.


Roberts Electric Newsletter, November 2017: RECO the Electrical Contractor on Oakland’s Glamorous New Restaurant, Shinmai

roberts electric newsletter November 2017 (pdf)

Roberts Electric was the electrical contractor for Oakland's glamorous Shinmai

Roberts Electric teamed with Buestad Construction on Oakland’s new Izakaya restaurant, Shinmai, an adaptation of traditional Japanese architecture. We worked closely with the owner, Buestad and the lighting designer to install a sophisticated lighting scheme that met the restaurant’s unique design aesthetic–the backdrop for Shinmai’s specialty menu of ramen, small plates, sushi and grilled items.

Shinmai required a full electrical installation that included ventilation, lighting controls, refrigeration and safety features.

It is with great sadness that we also note the passing of our father, Don Pitcock, on August 19. Loyal clients dating back to the early days remember my Mom and Dad. He was a renaissance man–attorney, contractor, artist, musician, motorcycle enthusiast, golfer, avid reader and so much more. Memories of our family together, and our relationship with our Dad, are many and treasured.


Press Release, July 28, 2017: Roberts Electric Named to SF Business Times’ Top 20 Largest Electrical Contractors List  

Oakland’s Roberts Electric is pleased to announce their being named to the San Francisco Business Times’ annual list of the Bay Area’s 20 Largest Electrical Contractors. This is the seventh time in nine years that Roberts Electric has been named to this prestigious list. “We’re delighted to once again be included in the Business Times’ listing. Our success is based on the relationships that we build every day with our residential, commercial and industrial clients”, said owner Dan Pitcock.

Roberts Electric has also been the electrical contractor on many tenant improvement projects for big brands throughout the Bay Area, including Stanford Shopping Center’s Anthropologie. They’ve also been the contractor for longtime nonprofit clients like Holy Names University and Hayward’s Moreau Catholic High School. RECO has also done the electrical on many of the construction projects that are taking place in their own neighborhood, including commercial clients Shinmai, Temescal Alley, Design Within Reach and Forage Kitchen, which is mentioned during Marty Lurie’s weekend program on KNBR. Recent projects include Amazon Books, Walnut Creek; Tapout Fitness, Alameda; and Free People, Palo Alto.


Roberts Electric Newsletter, June 2017: RECO Teams with McCutcheon  Construction and HDR Remodeling to Win 2 REMMIE Awards!

roberts electric newsletter June 2017 (pdf)

RECO has been a member of the National Association of Remodelers (NARI) for many years, and this year we helped sponsor the annual awards program. We’re also proud to have teamed with longtime trade partners, HDR Construction and McCutcheon Construction, on the two REMMIE award-winning projects in Oakland that we’re showcasing here.

Today’s casual lifestyles mean that architects and homeowners are getting more creative, coming up with new ways transform living spaces. The dramatic Kichler pendants over the island and dining table have become some of the top-trending lighting fixtures sold on

For our second project, the owners wanted to restore the original character of craftsman home. RECO adapted the existing circuiting and distribution as needed, including arc fault safety breakers and installed soft-glow, energy-efficient LED steplights on the deck, with complementary sconces and added security lighting.


Heart of the Home Tour

RECO is proud to be a sponsor again this year for Piedmont's Heart of the Home tourThis is the 29th year for Piedmont’s fundraiser benefitting at-risk kids: Sat-Sun, April 28-29, 10:00-4:00. There were five featured homes on the tour and a pop-up boutique with more than 30 vendors.


Children’s Fairyland Gala
RECO sponsors childrens fairyland eventChildren’s Fairyland gives kids a place to play and learn. On Thursday, June 1, the park is an adults-only Hidden Treasure Gala. Dress in pirate, fairytale or storybook attire and enjoy a great evening on the shores of Lake Merritt.


The REMMIES! San Francisco Bay Area NARI Remodeling Awards

RECO is a sponsor of the REMMIES this year.RECO has been a member of the National Association of Remodelers (NARI) for many years, and this year we’re a sponsor for the REMMIES, our annual awards program. As the electrical contractor, we’re proud to have worked with longtime trade partners on award-winning projects in past years. This year we not only were a sponsor but won 2 REMMIES in conjunction with longtime trade partners McCutcheon Construction and HDR Construction.


Park and Recreation Foundation

RECO_Park and Rec event sponsorOwner Dan Pitcock is on the Board of Oakland Parks and Recreation. We’re proud to help sponsor the organization’s 13th annual Taste of Spring fundraiser gala, Thursday, May 4, 2017 @ 5:30, California Ballroom in downtown Oakland. This year’s event featuredartist/acrobat, Nikki Borodi.


Roberts Electric Spring Newsletter, 2017: RECO the Electrical Contractor for Oakland’s Forage Kitchen

Roberts Electric was the electrical contractor on Forage Kitchen, in Oakland's Uptown neighborhood. Forage Kitchen, Oakland’s co-working space for food, is located in the heart of the booming Uptown neighborhood. Owners Iso Rabins and Matt Johansen are restaurant industry vets who know how hard it is to start a food business, so they’ve made it a little easier by building a really great kitchen that budding food entrepreneurs can share.

RECO was the electrical contractor on this project, and we worked closely with the structural engineer and architect to meet Title 24 requirements. We completely rewired the entire structure, installing control systems, refrigeration, sophisticated lighting and the extensive mechanical ventilation that had to meet the demands of an industrial commercial kitchen. We helped create what Matt and Iso described as “the best kitchen we’ve ever worked in”.

Roberts Electric Fall Newsletter, 2016: RECO the Electrical Contractor for Palo Alto’s New-Concept Anthropologie 


Roberts Electric was the electrical contractor for Palo Alto's Anthropologie store
The new Anthropologie store in the Stanford Shopping Center is part of the new flagship format the company has rolled out in just seven stores across the country. Roberts Electric was the electrical contractor for this project, and we worked closely with Anthropologie’s GC, Bogart Construction. We installed multiple areas of both recessed LED lighting and the fixtures that showcase the retail displays.

The project required complex circuiting and control systems that helped automate lighting throughout the facility. Anthropologie’s farm-to-table cafe, Terrain, added an extra level of complexity to the electrical system. Project Superintendent Mark Torney managed an aggressive schedule with a creative team approach to successfully meet the needs of our client.


Press Release, September 2016: Roberts Electric Named to SF Business Times’ Top 20 Largest Electrical Contractors List  

Oakland’s Roberts Electric is pleased to announce their being named to the San Francisco Business Times’ annual list of the Bay Area’s 20 Largest Electrical Contractors–the sixth time in nine years that Roberts Electric has been named to this prestigious list. “We’re proud to have played a role in Oakland’s historic development and excited to be part of the vibrant city that Oakland is today. We’re a company that’s transcended the old and embraced the new”, said Owner Dan Pitcock.

Roberts Electric has also been the electrical contractor on many tenant improvement projects for big brands throughout the Bay Area, including several Sephora and H&M stores and Stanford Shopping Center’s Anthropologie. They’ve also been the contractor for longtime nonprofit clients like Holy Names and Children’s Fairyland and for commercial clients Design Within Reach, Mulberry’s HOME, Berkeley’s Artis Café and San Francisco’s premier new event space, The Pearl, mentioned during Marty Lurie’s weekend program on KNBR. RECO has also done the electrical on many of the construction projects that are taking place in their own neighborhood–Temescal Alley, Forage Kitchen, Mama’s Royal Café and Wright & Brown Distilling.


Roberts Electric Summer Newsletter, 2016: The Pearl–San Francisco’s Premier New Event Space!


Roberts Electric: electrical contractor for the Pearl

The owners converted an industrial boiler and welding works in the City’s Dogpatch neighborhood into a premier event space that features a main floor, mezzanine, rooftop terrace, catering kitchen and bar for up to 700 guests.

There’s a soaring 30-foot cedar ceiling with skylights, plug-and-play theatrical lighting, outdoor lighting and a full-scale catering kitchen.

The Pearl required extensive electrical work to retrofit an old industrial building and prepare it for its new role as the City’s glamorous new event space.


Press Release, August, 2015: Roberts Electric Named to SF Business Times’ Top 20 Largest Electrical Contractors List

Oakland’s Roberts Electric is pleased to announce their being named to the San Francisco Business Times’ annual list of the Bay Area’s 20 Largest Electrical Contractors–the fifth time in eight years that Roberts Electric has been named to this prestigious list. “We are delighted to once again be included in the Business Times’ listing. Our success is based on the relationships that we build every day with our residential, commercial, and industrial clients”, said Owner Dan Pitcock.

Roberts Electric has been continuously family-owned for more than 80 years. While the company serves the entire Bay Area, it’s particularly proud of the long-term relationships it has built in Oakland. Roberts has been the electrical contractor for Holy Names, Design within Reach, Sandis Engineering, Mulberry’s HOME and Temescal Alley. The company has built a reputation for quality work on high-end residential projects and is often the contractor of choice for historic projects where restoration skills and the ability to meet exacting standards are required.

Roberts Electric has been family-owned for more than 80 years. Current owner Dan Pitcock grew up in the electrical industry, wiring his first kitchen when he was 16. Dan heads a professional team of experienced electricians that brings knowledge, commitment and skill to every project. Roberts Electric provides a full range of residential electrical services: kitchen, bath and whole house remodels, new circuits, service upgrades and live/work developments. Roberts Electrical is involved in an increasing number of tenant improvement projects across the Bay Area. Commercial and industrial services include lighting upgrades, phone and data communications, lighting controls installations, parking lot lighting, security lighting and OSHA Corrections.


Roberts Electric Fall Newsletter: Kitchen Remodels Extend to Other Rooms, Opening Up Living Areas to Accommodate Casual Lifestyles

Roberts Electric Newsletter-Fall 2015 (pdf)

Roberts Electric Kitchen Rehab

Kitchen remodels become whole space reconfigurations. Note extensive use of LED lights

A strong economy means that many Bay Area residents are finally tackling those remodeling projects they’d put on hold for the last few years. If there’s a trend, it’s for kitchen remodels, but these remodels are about so much more than kitchens.

People these days are knocking down walls and opening up their living spaces to accommodate casual lifestyles. In many cases, we’re completely eliminating unused formal dining rooms to make these part of the extending living spaces. The result: Extended live/eat/work/play areas where families gather and entertain their friends.

We’ve also included a discussion of lighting controls–light can now be dimmed or orchestrated with a room’s shades to set scenes and create perfectly balanced light. Convenience, aesthetics and energy management!

Roberts Electric Spring Newsletter: Collaboration with Longtime Partner on Family Room Remodel

Roberts Electric Newsletter-Spring 2015 (pdf)

RobertsElectric family room

Roberts Electric recently completed the electrical on a remodeling project for a family room and bathroom for Berkeley architect Caitlin Lempres Brostrom, of First Bay Architecture, with whom we’ve collaborated on many projects.

The goal was to expand the functional living area at the rear of the house, which required repositioning several rooms. We rewired and upgraded the electrical, installing overhead recessed LED lights in the family room as well as individual LED light fixtures over the game table and desk. With its hardwood floors, built-in cabinets, bookshelves and soft LED lighting, this is now a warm, inviting, functional room in which this family gathers to work and play.



Roberts Electric Winter Newsletter: Roberts Electric Rewires Mulberry’s HOME

Roberts Electric Newsletter-Winter 2015 (pdf)

Mulberry's Home

Roberts Electric was the electrical contractor for Oakland’s new home and furniture store, Mulberry’s HOME.

Roberts Electric completely rewired this old building, a former library off Piedmont on 41st Street, with a state-of-the-art lighting control system to meet the complex new needs of a furniture/lifestyle store. We also installed energy-efficient LED track lighting to showcase merchandise, display outlets for chandeliers and warm exterior frontage lighting to accent the architectural windows that face 41st Street.

“This was just one of many historic buildings on which we’ve worked that required exacting quality standards and respect for the historical nature of the building.”

Roberts Electric Fall Newsletter: Thanks for the Candlestick Memories

Roberts Electric Newsletter-Fall (pdf)


LED lights at Marriott Hotel, San Jose

We’ve completed three major recessed lighting jobs using LED and MR-16 halogen lights. Recessed lighting has completely changed the feel of these homes, making them brighter and cheerier, allowing their owners to showcase their artwork.
 As today’s digital demands put increasing strains on residential electrical systems, we are doing an increasing number of service upgrades to expand capacity and improve safety.

We’re also working on a new high-profile two-story Uniglo store in Walnut Creek and the San Jose Marriott Hotel.

Finally, owner Dan Pitcock, along with many Giants fans, is being hit with a big dose of nostalgia at the prospect of tearing down the stadium that’s been the home to Hall of Fame legends like Vida Blue, Willie McCovey and the incomparable Willie Mays.


Roberts Electric June Newsletter: At Work in Oakland’s Historical Temescal Alley

Roberts Electric Newsletter-June 2014 (pdf)


We’ve become skilled at upgrading facilities for many retail clients throughout the Bay Area. We’ve recently completed projects at a Van’s store in San Jose, North Face in Gilroy, CVS in Burlingame, Ann Taylor, an H&M store in Fairfield and a Uniglo store in Concord. We’re also doing work in Oakland’s historical neighborhood that’s being called Temescal Alley, where former horse stables and carriage houses have been transformed into a miniature village of specialty retailers.



Roberts Electric August Newsletter: Featured Project–Craftsman-Style Cottage Conversion in San Francisco

Roberts Electric Newsletter-August 2013 (pdf)

Craftsman cottage kitchen

This project converted a nondescript San Francisco row house into an exquisite craftsman-style jewel. It began when the owners bought some craftsman-style furniture. Later, when they began thinking about remodeling their home, they decided that what they really wanted was a house that matched their furniture!

We completely rewired the entire home, working closely with the contractors, architects and owners to meet exacting standards, turning the finished project into a showpiece.

Roberts Electric: Expertise in Tenant Improvement Projects

Roberts Electric has become a specialist in tenant improvement (TI) projects. We bring to these projects a sense of culture, history, a strong work ethic and always the highest quality work. In just the last several years we have completed work on many high-profile brands throughout the Bay Area, including:

  • Uniglo, Walnut Creek
  • Marriott Hotel, San Jose
  • David’s Teas, San Francisco
  • A’GAGI, Concord
  • ChuckE.Cheese’s, Roseville
  • H&M, Fairfield
  • The North Face, Gilmore
  • J Crew, Pleasanton
  • Steve Madden, San Francisco
  • Toys R Us, Pinole
  • Forever 21, San Jose
  • Marina Mechanical, San Leandro


uniglotoysrusjcrewMarriott Hotelslogo





Business Sponsorship Opportunities for Oakland’s Field of Dreams

Roberts Electric Owner Dan Pitcock is proud to be on the Board of Oakland’s Field of Dreams, Oakland Technical High School’s baseball field. This is the story of a school that did not have a place for its team to play baseball—instead, they traveled to another field that was in poor condition. A community responded, and in less than a year, construction of a “Field of Dreams” was completed.

The Field of Dreams is now offering Business Sponsorships to corporations, business owners and service providers. Annual sponsorships will help maintain this inner-city jewel and keep the dream alive for Oakland’s youth. Email

Roberts Electric May Newsletter: Featured Project–Sausalito’s Historic Casa Madrona

Roberts Electric Newsletter-May 2013 (pdf)

RECO Casa Madrona1

We are currently working on a complete retrofit of historic Casa Madrona, perched above Sausalito with dramatic views of the Bay and San Francisco. We’re installing recessed lighting, fire-alarm system wiring and datacommunications wiring throughout the facility, which includes the three-story main building, cabins, spa and restaurants with three kitchens.

As with many projects in the Bay Area, Casa Madrona has important historical considerations. Built in 1885, this beautiful hotel has been restored and expanded several times and is now listed on the National Register of Historic Places. We are working closely with the owner, architect and contractor to make sure that we comply with the historical standards.

San Francisco Business Times

Roberts Electric Company is proud to have been named one of the
Top 20 Electrical Contractors by the San Francisco Business Times in 2008, 2009, 2010, 2011, 2012 and 2013.

Roberts Electric Certified Green Building Professional




RECO President and CEO Dan Pitcock recently received his certification as a green building professional from Build it Green. Build It Green is a nonprofit membership organization whose mission is to promote healthy, energy- and resource-efficient building practices in California. As a Certified Green Building Professional, Dan has the knowledge and resources to contribute to projects where building green is a priority. Learn more about Build It Green here.


Dan Pitcock was quoted in Remodeling magazine, discussing the relationship between remodelers and subcontractors.See the article here.

Benchmarks of Quality


Roberts Electric is proud to be entrusted with serving former
clients of All Electric and Broadmoor Electric. We are committed to
continuing their rich tradition of customer service.

All Elecrtic

Build It Green

High Powered Electrical Work

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Roberts Electric (RECO) is proud to be Diamond Certified for 17 straight years and to be featured in the Good Services Guide. Roberts Electric is also a member of the National Association of the Remodeling Industry (NARI) and accredited by the Better Business Bureau.

To schedule an appointment or to arrange for service, please see our service area and request a quote here, or call 510-834-6161.